More ideas from Petr
Once the concept design in 2D was approved I started to build the 3D version in Maya. Here's some renders along the way to show the process of how I start with primitive shapes to block everything ...

Res Choice process by *jermilex on deviantART - Typography Design Modelling. Nice little process piece. Good to see how he sets up his lighting using proxy objects to speed render time and puts in the detailed objects later.