"Dalmore" 50 Year Old Scotch Single Malt Whisky (~150 GBP ~ 190€). Secondary Packaging: Solid state-of-the art wine-red woody-style high quality box with soft beige inlay (pre-cut for bottle, top and description). Positioning: Premium, Luxury, High Quality. Strategy: Differentiation in a highly competitve market. Aim: Customer attraction and retention. Side function: Protection. Other: Artistic object, valuable for collectors, unique design.