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Designed to speak directly to what consumers need & want; good, honest, healthy brand values are critical in a market of over-processed, untrustworthy brands. Authenticity is king. Soft culture dairy products: gourmet yoghurts, haloumi & soft cheeses ie: ricotta & mascarpone. The 'finest natural dairy products in the land'. They have grabbed attention of consumers young and old. W/in months of entering a very competitive market; became the # 1 brand in the gourmet yoghurt category in N. Zealand.