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What does your colour choice say about your brand? - Write On Track
Understanding color meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette. Take a look at the following infographic on color theory. Do the colors you use for your brand work for your target? marketing
How to create a colour palette for your Brand - Guna Meldere
Colour has the power to make us feel. Happy, inspired, uplifted, creative, calm, relaxed, passionate, confident, empowered, energised, successful, perceptive and so on. Colour can evoke all of those emotions subconsciously within us. Finding the perfect colour match can be a very personal and emotional choice, but following colour psychology will help to make smarter