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a woman with glasses and a long white beard looks up at the camera while holding a cat in her arms

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‘Cat Beard’ Craze Takes Internet By Storm

Don't freak out if you see a friend upload a photo of him-(or her-!) self with a massive beard, which, at a second glance, looks oddly similar to a cat. This is all a part of a new photo trend - a meme that's called 'cat beards' or 'cat-bearding'. The trick is to have your feline friend in front and covering half of your face - and when the cat looks up, it's chin and neck looks like a massive beard on your face.