The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
Beautiful design - "Horse is a luxury magazine about art, fashion and travels. Various section covers for the magazine by Eren Saracevic. They misspelled "accessories". I haven't the heart to tell them.
It easily conveys the message of a hiccup with the "i" being slightly higher than the rest of the letters in the word. It makes the viewer raise their voice to a higher pitch when saying the word hiccup.
It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.