Anti Smoking campaign shot by Nadav Kander. Over of cigarette smoke is invisible. So, no matter how careful you are, they still breathe in the harmful poisons. If you could see what's really there, you wouldn't smoke.
This anti-smoking ad adds to the many points that smoking kills. In this case, it depicts smoke forming a noose around the neck of an otherwise unaware woman. This shows that smoking slowly kills whether the smoker knows it or not.