Audience Engagement

Although the usual goal of advertising is to convince the consumer to buy a particular service or product, advertising also has the power to make people take action that goes beyond the usual act of purchase. Successful concept changes people's behavior and makes them take action (including the action taken on the social networks).
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Canon "Photochains" Case Study

Canon "Photochains" Case Study

Paolo Dematteis: Many beautiful seconds put together made a great campaign. http://www.montblanconesecond.com

Paolo Dematteis: Many beautiful seconds put together made a great campaign. http://www.montblanconesecond.com

Stockholm County Aids Prevention Programme: The Sex Profile

Stockholm County Aids Prevention Programme: The Sex Profile

Present Simple. Hamashbir. McCann Digital.  See more about unique categories on www.piafawards.com.  #ad #advertisement #advertising

Present Simple. Hamashbir. McCann Digital. See more about unique categories on www.piafawards.com. #ad #advertisement #advertising

Love - ROM autentic, MRM Bucharest, Romania.   See more about unique categories on www.piafawards.com

Love - ROM autentic, MRM Bucharest, Romania. See more about unique categories on www.piafawards.com

Sing-Along - Integrated Case Study

Sing-Along - Integrated Case Study

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

PIAF Facebook application - PIAF, VCCP.  See more about unique categories on www.piafawards.com.   #ads #advertising #advertisement #PIAF #Facebook #festival

PIAF Facebook application - PIAF, VCCP. See more about unique categories on www.piafawards.com. #ads #advertising #advertisement #PIAF #Facebook #festival

Lucky Puck - Orange, Wiktor Leo Burnett.  See more about unique categories on www.piafawards.com  #ad #advertising #advertisement #slovakia #hockey #orange

Lucky Puck - Orange, Wiktor Leo Burnett. See more about unique categories on www.piafawards.com #ad #advertising #advertisement #slovakia #hockey #orange

Hunger Strike Against Hunger Campaign

Hunger Strike Against Hunger Campaign


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Hunger Strike Against Hunger Campaign

Hunger Strike Against Hunger Campaign

legendary finnish oats

legendary finnish oats

Woman with road sign by auremar, via ShutterStock

Woman with road sign by auremar, via ShutterStock

iPhone 4, Provo, Utah

iPhone 4, Provo, Utah

Drug addiction causes emotional,physical,financial, and professional suffering, but Rehab Centers Virginia supports addicts in their efforts to ends the dangerous cycle of substance and provider the best opportunity to change their life for the better.Rehabilitation Center Chesapeake, Virginia helps people end the suffering so they can reach their goals of sobriety.

Drug addiction causes emotional,physical,financial, and professional suffering, but Rehab Centers Virginia supports addicts in their efforts to ends the dangerous cycle of substance and provider the best opportunity to change their life for the better.Rehabilitation Center Chesapeake, Virginia helps people end the suffering so they can reach their goals of sobriety.

Mother's Little Helper

Mother's Little Helper

Buttercrane Shopping Centre Newry | Amanda Rafferty | Style Advisor

Buttercrane Shopping Centre Newry | Amanda Rafferty | Style Advisor

veikon kone - Google-haku

veikon kone - Google-haku

Faces_part 1 by Rudolf Vychovaly, via Behance

Faces_part 1 by Rudolf Vychovaly, via Behance

UNELMISTA TOTTA HELPOMMIN

UNELMISTA TOTTA HELPOMMIN

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