Audience Engagement

Although the usual goal of advertising is to convince the consumer to buy a particular service or product, advertising also has the power to make people take action that goes beyond the usual act of purchase. Successful concept changes people's behavior and makes them take action (including the action taken on the social networks).
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Canon "Photochains" Case Study

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photo.

Paolo Dematteis: Many beautiful seconds put together made a great campaign. http://www.montblanconesecond.com

¨Today everybody is a filmmaker¨ - Wim Wenders. The Beauty of a Second: Montblanc.

Stockholm County Aids Prevention Programme: The Sex Profile

Digital advertisment created by Ester, Sweden for Stockholm County Aids Prevention Programme, within the category: Public Interest, NGO.

Love - ROM autentic, MRM Bucharest, Romania.   See more about unique categories on www.piafawards.com

Digital advertisment created by MRM, Romania for ROM Autentic, within the category: Confectionery, Snacks.

Sing-Along - Integrated Case Study

Shortlisted for Titanium in Cannes, this 3 minute film showcases the 360 degree integrated campaign that created the Sing Along Event and then shared it acro.

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

PIAF Facebook application - PIAF, VCCP.  See more about unique categories on www.piafawards.com.   #ads #advertising #advertisement #PIAF #Facebook #festival

PIAF Facebook application - PIAF, VCCP. See more about unique categories on www.piafawards.com. #ads #advertising #advertisement #PIAF #Facebook #festival

Lucky Puck - Orange, Wiktor Leo Burnett.  See more about unique categories on www.piafawards.com  #ad #advertising #advertisement #slovakia #hockey #orange

In for first time in history, Slovakia had the opportunity to host The Ice Hockey World Championship and Orange Slovakia became its official partner.

Hunger Strike Against Hunger Campaign

Hunger Strike Against Hunger Campaign

Angry Birds Live - Deutsche Telekom, Saatchi & Saatchi.  See more about unique categories on www.piafawards.com  #ad #advertisement #angry birds

Angry Birds Live - Deutsche Telekom, Saatchi & Saatchi. See more about unique categories on www.piafawards.com #ad #advertisement #angry birds

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