Audience Engagement

Although the usual goal of advertising is to convince the consumer to buy a particular service or product, advertising also has the power to make people take action that goes beyond the usual act of purchase. Successful concept changes people's behavior and makes them take action (including the action taken on the social networks).
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Canon "Photochains" Case Study

Canon "Photochains" Case Study

Paolo Dematteis: Many beautiful seconds put together made a great campaign. http://www.montblanconesecond.com

Paolo Dematteis: Many beautiful seconds put together made a great campaign. http://www.montblanconesecond.com

Stockholm County Aids Prevention Programme: The Sex Profile

Stockholm County Aids Prevention Programme: The Sex Profile

Present Simple. Hamashbir. McCann Digital.  See more about unique categories on www.piafawards.com.  #ad #advertisement #advertising

Present Simple. Hamashbir. McCann Digital. See more about unique categories on www.piafawards.com. #ad #advertisement #advertising

Love - ROM autentic, MRM Bucharest, Romania.   See more about unique categories on www.piafawards.com

Love - ROM autentic, MRM Bucharest, Romania. See more about unique categories on www.piafawards.com

Sing-Along - Integrated Case Study

Sing-Along - Integrated Case Study

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

Interactive campaing for Budweiser Budvar by Kaspen/Jung von Matt

PIAF Facebook application - PIAF, VCCP.  See more about unique categories on www.piafawards.com.   #ads #advertising #advertisement #PIAF #Facebook #festival

PIAF Facebook application - PIAF, VCCP. See more about unique categories on www.piafawards.com. #ads #advertising #advertisement #PIAF #Facebook #festival

Lucky Puck - Orange, Wiktor Leo Burnett.  See more about unique categories on www.piafawards.com  #ad #advertising #advertisement #slovakia #hockey #orange

Lucky Puck - Orange, Wiktor Leo Burnett. See more about unique categories on www.piafawards.com #ad #advertising #advertisement #slovakia #hockey #orange

Hunger Strike Against Hunger Campaign

Hunger Strike Against Hunger Campaign


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