How Special Offers in Email Subject Lines Impact Performance
Emails with special offers in subject lines have lower open & click rates than those without offers. But one kind of offer outperforms. See which one - and much more of the research data.
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Email Marketing Chart: How subject line length affects open rates
Nine to 14 words. Or perhaps 40 to 50 characters.Depending on who you ask, there are different "golden rules" when it comes to an effective subject line length.In this week's chart, we take a look at an analysis of 9,313,885 emails to discover which subject line length is most effective.