New Technology

Advances in technology are rewiring how consumers think about out of home advertising. The digital age is into its second decade and advertisers have to keep up…
More
·
30 Pins
 8y
Collection by
For Bethesda’s Fallout 4 game release, an OOH campaign was created using social tracking to target gamers! Out Of Home Advertising, Advertising Campaign, Advanced Technology, New Technology, Digital Signage Solutions, Bethesda, Fallout, Ooh, Html
DailyDOOH » Blog Archive » Posterscope Launches OOH campaign Using Social Tracking to Target Gamers
For Bethesda’s Fallout 4 game release, an OOH campaign was created using social tracking to target gamers!
The Cancer Institute NSW pumps out new Outdoor campaign on bus shelters, showing the harm smoking can cause. Bus Shelters, Relay For Life, Tech Savvy, Two Decades, Smoking
The Cancer Institute NSW pumps out new Outdoor campaign on bus shelters, showing the harm smoking can cause.
‘Virtual racism, real consequences’ campaign uses geo-location tools to spread the message! Famous Ads, Los Trolls, Online Message, Promotion, Facebook Comments, Branding, Social Networks, Socialism
Internet trolls shamed in Brazilian OOH billboard campaign
‘Virtual racism, real consequences’ campaign uses geo-location tools to spread the message!
Diageo begins trialling beacons with Pimm’s campaign as it looks to be ‘more impactful’ Marketing And Advertising Design, Brand Advertising, Social Digital, Local Pubs, Digital Signage, Beer Garden, Local Area, Beacon
Diageo trialling beacons with Pimm’s campaign as it looks to be ‘more impactful’
Diageo begins trialling beacons with Pimm’s campaign as it looks to be ‘more impactful’
Spotify and OOH team up to reveal listening trends throughout NYC. Outdoor Advertising, Ads, What Is Spotify, Brooklyn Hipster, Love Justin Bieber
Revelations From Spotify’s Ad Push
Spotify and OOH team up to reveal listening trends throughout NYC.
It's no secret that out-of-home and mobile go hand in hand. Check out how Nordstrom Rack, in conjunction with Kinetic and Blue Bite, uses mobile technology to align its brand with New York Fashion Week! Watch it now! Mobile Technology, Subway Poster, Columbus Circle, Nordstrom Rack, Dominant
Nordstrom Rack | Columbus Circle Station Domination
It's no secret that out-of-home and mobile go hand in hand. Check out how Nordstrom Rack, in conjunction with Kinetic and Blue Bite, uses mobile technology to align its brand with New York Fashion Week! Watch it now!
A clever interactive digital billboard in a Sao Paolo subway station sneakily leveraged the power of the yawn to hawk a coffee brand. Viral Marketing, Street Marketing, Guerilla Marketing, Billboard Advertising, Digital Advertising, Print Advertising, Print Ads, Sign Solutions
Video Gaming
A clever interactive digital billboard in a Sao Paolo subway station sneakily leveraged the power of the yawn to hawk a coffee brand.
OUTFRONT Media
OUTFRONT Media
Diageo launches a temperature-activated ‪DOOH‬ campaign in the U.K. for Pimm's. Creative Advertising, Irish Weather, Marketing Magazine, Lateral Thinking, Creative Hub, British Summer, Activated
Pimm's dives into summer with temp-activated digital signage campaign
Diageo launches a temperature-activated ‪DOOH‬ campaign in the U.K. for Pimm's.
McDonald's UK DOOH campaign delivered localized updates in 8 different regions with the number of prizes claimed in the local area! Mcdonalds Uk, Base Mobile, Home Network, Mobile Marketing, Digital Media
McDonald's UK DOOH campaign delivered localized updates in 8 different regions with the number of prizes claimed in the local area!
OUTFRONT Media
OUTFRONT Media
Allegra activated nine large ‪digital‬ ‪‎billboards‬ around ‪Chicago‬ with a message that's triggered by high daily pollen counts! Ad Campaign, Billboard, Allergies, Led, Public
Allegra ad campaign gives allergy sufferers early warning
Allegra activated nine large ‪digital‬ ‪‎billboards‬ around ‪Chicago‬ with a message that's triggered by high daily pollen counts!
Interactive billboards were set up around the United Kingdom to grab attention and raise awareness for domestic violence. When sensors picked up on someone watching the billboard, the woman began to heal. Marketing Mobile, Marketing And Advertising, Marketing Ideas, Digital Marketing, Las Vegas, Facial Recognition Technology
Billboard woman heals when passersby notice domestic violence
Interactive billboards were set up around the United Kingdom to grab attention and raise awareness for domestic violence. When sensors picked up on someone watching the billboard, the woman began to heal.
Out of Home is ahead of the curve with cool digital technology! Digital Advertising Campaign, Image Recognition Software, Copywriting Ads, Porsche Cars, Creativity And Innovation, Sounds Great, Digital Technology
Porsche tailors customer message with digital out-of-home advertising
Out of Home is ahead of the curve with cool digital technology!
Blue Moon Electroluminescent Shelters - YouTube Shelters, Blue Moon, Digital, Youtube, Animal Shelters, Full Moon
YouTube
Blue Moon Electroluminescent Shelters - YouTube
Blue Moon Electroluminescent Shelters - YouTube
YouTube
Blue Moon Electroluminescent Shelters - YouTube
The smartest out of home campaigns take advantage of their surroundings and employ them to do something unexpected. This new Lifetime digital ad on displays in the New York City subway system does just that by using sensors to make it appear that a dress is being blown up by the passing trains. Kelli Garner, Marilyn Monroe Dress, New York Subway, Adweek, Two Faces, Secret Life
Contact Support
The smartest out of home campaigns take advantage of their surroundings and employ them to do something unexpected. This new Lifetime digital ad on displays in the New York City subway system does just that by using sensors to make it appear that a dress is being blown up by the passing trains.
This startup's technology can determine what's in front of the camera — whether it's a person, a dog or a piece of trash. In less than a second, the technology can also determine the general age, race and sex of a person, and can also be trained to identify different attributes of that person. Business Journal, Attributes, Identify, Start Up
This Boston startup makes tech that can change billboard ads based on who you are - Boston Business Journal
This startup's technology can determine what's in front of the camera — whether it's a person, a dog or a piece of trash. In less than a second, the technology can also determine the general age, race and sex of a person, and can also be trained to identify different attributes of that person.
MISEREOR, a charity that helps fight poverty, created an interactive billboard that allows a user to easily swipe their credit card through the ad face quick and easily to donate cash. Fight Poverty, Ambient, Donate
The Social Swipe Charity Billboard - Chris Rawlinson | Adspiration
MISEREOR, a charity that helps fight poverty, created an interactive billboard that allows a user to easily swipe their credit card through the ad face quick and easily to donate cash.
OUTFRONT Media
OUTFRONT Media
The University of Engineering and Technology  and FCB Mayore teamed for this new board, which uses a thermodynamic process to purify up to 100,000 m3 of urban air per day, the equivalent of 1,200 trees. It is able to clean air within a five-block radius. The new billboard has been placed within the construction site of the new UTEC campus in Barranco, to offset the school's own environmental impact as well as promote the school's mission to spark young people's interest in engineering. School Of Engineering, Engineering Technology, Technology Design, Technology News, Creativity Online, Creators Project, Cubic Foot
Engineering School's Billboard Purifies the Air Around It
The University of Engineering and Technology and FCB Mayore teamed for this new board, which uses a thermodynamic process to purify up to 100,000 m3 of urban air per day, the equivalent of 1,200 trees. It is able to clean air within a five-block radius. The new billboard has been placed within the construction site of the new UTEC campus in Barranco, to offset the school's own environmental impact as well as promote the school's mission to spark young people's interest in engineering.
Beck's and creative agency, Shine, collaborated to come up with the first stand alone outdoor playable poster to promote Music month in New Zealand. To ramp up their involvement with local music, Becks commissioned emerging artists to create a one off track and showcased them on this interactive music poster. The interactive poster allows passersby to not only choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points. Interactive Poster, Interactive Marketing, Experiential Marketing, Technology Posters, Beer Ad, Digital Campaign, Interactive Installation, New Poster
Beck's Playable Poster - On the Streets
Beck's and creative agency, Shine, collaborated to come up with the first stand alone outdoor playable poster to promote Music month in New Zealand. To ramp up their involvement with local music, Becks commissioned emerging artists to create a one off track and showcased them on this interactive music poster. The interactive poster allows passersby to not only choose and listen to tracks, but to create their own sound effects in time to the music with a selection of inbuilt touch points.
It may look like a typical vending machine but it's absolutely more than that. The diji-touch machine features interactive, touchscreen-enabled LED monitors, Microsoft Kinect motion sensors and NFC readers. When the machine isn't displaying all the delicious snacks, advertisers will be able to display their ads to entice consumers to the delectable treats behind the screen! Behind The Screen, Motion Sensors, Vending Machine
Diji-Touch - Looks Like a Vending Machine. Acts Like a Marketing Engine.
It may look like a typical vending machine but it's absolutely more than that. The diji-touch machine features interactive, touchscreen-enabled LED monitors, Microsoft Kinect motion sensors and NFC readers. When the machine isn't displaying all the delicious snacks, advertisers will be able to display their ads to entice consumers to the delectable treats behind the screen!
OUTFRONT Media
OUTFRONT Media
The charity organization, Caritas, decided to help homeless people in Vienna's City Park after they were evicted this winter. Agency DDB Tribal Vienna created a bus shelter that gave off heat each time someone put in one Euro. The idea was to raise awareness of the charity's work, and show that even a small contribution can make a difference. The slogan on the heated bars of the shelter translates as "Give Warmth." Sources Of Heat, Ddb, Charity Organizations, Homeless People, Charity Work, Helping The Homeless
Homelessness Charity Turns A Bus Shelter Into A Source Of Heat In Frozen Vienna
The charity organization, Caritas, decided to help homeless people in Vienna's City Park after they were evicted this winter. Agency DDB Tribal Vienna created a bus shelter that gave off heat each time someone put in one Euro. The idea was to raise awareness of the charity's work, and show that even a small contribution can make a difference. The slogan on the heated bars of the shelter translates as "Give Warmth."
OUTFRONT Media
OUTFRONT Media
Check out how Coke's Digital Vending Machine Appears Only to Couples on Valentine's Day! Coca Cola, Guerrilla, Pretty Cool, Coke
Coke Creates Virtual Vending Machine That Only Appears for Couples
Check out how Coke's Digital Vending Machine Appears Only to Couples on Valentine's Day!
Check out this bus that uses transparent LCD screens! Lcd, Engineering, Wonder, Guys, Video
Meet the bus that's a moving television
Check out this bus that uses transparent LCD screens!
OUTFRONT Media
OUTFRONT Media
The Witching Hour has begun: digital screens are cleverly equipped with gesture motion technology to surprise commuters as the eye follows their movements promoting the show 'Witches of East End' Witches Of East End, Media Planning, Lifetime, Motion, How To Plan, Power
The Witching Hour has begun: digital screens are cleverly equipped with gesture motion technology to surprise commuters as the eye follows their movements promoting the show 'Witches of East End'
Never a Boring Moment with Vitamin Water and CBS Outdoor! Jpg, Vitamin Water, Boring
Never a Boring Moment with Vitamin Water and CBS Outdoor!
Microsoft has a Brighter Outlook with these LA Transit Shelters! Outlook, Microsoft
Microsoft has a Brighter Outlook with these LA Transit Shelters!
The Minnesota State Lottery - Is Right On the Money with this Bus Shelter Campaign! State Lottery, Money Machine, Toney, Minnesota, Campaign
The Minnesota State Lottery - Is Right On the Money with this Bus Shelter Campaign!
Asics gets (inter)active with CBS Outdoor! Cbs, Asics, Innovation, Interactive
Asics gets (inter)active with CBS Outdoor!
Pedal Minnesota and CBS Outdoor are Perfectly in Tune! Tune, Pedal, Outdoor, Marketing
Pedal Minnesota and CBS Outdoor are Perfectly in Tune!
Beneful® and CBS Outdoor Unleash a Fun Interactive Campaign
Beneful® and CBS Outdoor Unleash a Fun Interactive Campaign