Nikola Otrhalíková

Nikola Otrhalíková

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Nikola Otrhalíková
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http://www.fontspring.com/tools/font_image/specimen_dingbats/61f84ea49c10851e12908dfdb7f54d4b

http://www.fontspring.com/tools/font_image/specimen_dingbats/61f84ea49c10851e12908dfdb7f54d4b



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The marque is designed to represent a north compass point and a mountain. The rocky texture only covers half of the marque. The reason for this is because the North Face gets it's name from the fact that the north face of a mountain is the most difficult to climb; It receives no direct sun light, therefore it is always in the dark. To represent this, one side of the marque is blacked out.

I was set the task of creating a visual identity for the active wear brand, North Face. The identity is designed to embrace the idea of exploration, navigation and adventure.The marque is designed to represent a north compass point and a mountain.