Studio Simdo is a black & white photography studio located in Seochon, one of the oldest neighbourhoods in Seoul, South Korea. Their typographic identity, created by local designer Jaehoon Choi, revolves around Luzi Type Foundry’s Messina Sans and a series of optical illustrations from the 1728 encyclopedia ‘Cyclopædia: or, An Universal Dictionary of Arts and Sciences’ by Ephraim Chambers. The book was one of the first general encyclopedias to be produced in English and was intended to be a ‘...