base_design on Instagram: "An identity made from green particles. After the first leaves are harvested, @12.matcha is finely ground into the delicate powder we know as matcha. BaseNYC built the brand’s identity around these tiny particles, bringing them to life through gradient animation and motion. Swipe to see how design swirls like matcha. Credits: Min Lew @mintylew Geoff Cook @geoffreycook Mirek Nisenbaum @mireknisenbaum Sarah Labuda @sarahfiltered Ross Gendels @rossgendels Andrey Starkov @andreystarkov Carlos Bocai @carlosbocai Darius Wang @_dariuswang Harry Laverty @plavert1 Vivian Valentin @vvaaalenti Tomasz Bartosz Viktor Tsarevskiy Masha Basyrova @smuglayamasha Wu Tong @wutongwutong Romain Bourillon @bourillon Shannon Wilcox _wilcox Katerina Mery @katerinamery Kristina Bartos
