Shadow Roots | Call it a comeback. Platinum blonde hair has been around for decades, and even though it has taken a few breaks, it always seems to come back. The latest reincarnation of platinum blonde, though, is unlike any version we’ve seen before. Ashy hair colors have taken over this year’s hair trends, including a version called ash blonde. Subsequently, ash platinum blonde is now here. The new platinum color is on the cooler end of the spectrum with icy blondes and smoky hues.