I think is true for both books and screen. The writing in a film should be just as vivid and concise as any novel. You can see the rain on screen, but if the mood isn't there, if the characters aren't right, it's just rain. the sensation in writing
Stuff a buttery crescent roll with banana and a schmear of Nutella, roll it in cinnamon sugar, and bake. This is the easiest recipe for happiness, in 10 minutes flat. from The Food Charlatan alles für Ihren Stil - www.