The way the image has been composed and light brings all the viewers focus onto the bottle and shows all the detail in the front of the it. The half reflection stops the bottle from looking like its just floating around.
Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales. "Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone.
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