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The key to creating a visual brand identity is to emulate the character of the brand visually. You want your visual branding to mirror what your brand provides, promises and delivers. This post will go over the four elements that make up a brand identity, show you who is rockin their brand identity and give you tons of inspo to create your own! Click the READ MORE button below!
After creating a brand board, you need to use it correctly to keep your brand intact. Brand style guides are like blueprints showing you how to use your brand elements, like fonts, colors, logo variations, icons, patterns, and image styles. Here's how to use your brand board effectively to make a great impression again and again! Click through to save or read more | Hoot Design Co.
The Psychology Of Color In Branding and Branding - The Bloom Theory by Nakia Jones When you look at a logo or a product, what is the first thing you consider about it? For most people the first factor is color. Although it seems like such a small insignificant detail, each color evokes certain perceptions and emotions. For example, orange is associated with good value and a fun and playful environment. This color would not make sense for a serious corporate high end office. Before decidi