Jan Pekárek

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Jan Pekárek
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The Calvin Klein logo features a “cK” monogram and beneath it is the “Calvin Klein” logotype. The lettering for both the monogram and the logotype is very similar to a font called Futura Light except the letter “K”.

Calvin Klein Logo Calvin Klein is very type driven. What I like about this logo is the lowercase ‘ck’ at the top of Calvin Klein because it shows hierarchy. Also I like the weight of ‘ck’ cause it is bolder then the words underneath it.