Pharmacy advertising

Which industry do you think spends the most on advertising? You are wrong if your answer is Pharma (guessed from the blog title?). It’s FMCG. Haha, we got you! Advertising is vital to create awareness about new products and new prices. The healthcare sector needs to spread awareness, if not the most. Are you curious about where we are going with this? Let’s dive in! Read More: https://www.brightbraintech.com/blog/digital-marketing-strategies-for-pharma-industry/

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Pharmacy Advertising: When you plan your pharmacy marketing, you now see how critical it is to focus on high-margin offers instead of just gaining a new Rx patient. I consider a high-margin offer in the pharmacy to be $100 or more profit in a single transaction. You might be thinking, what can I sell in my pharmacy that has that much profit? I am so glad you asked! While I will cover a few ideas here . . .

Have you ever struggled with what to post on social media? Authentic content will do wonders for your pharmacy marketing. Starting is the hard part, and in the case of genuinely authentic social media content, it is scary too! Being vulnerable and honest on social media has become the 2022 version of fear of public speaking. Visit my blog to learn what to post on social media.

World Pharmacists Day

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We lost some great people recently. The two most impactful for me were John Madden and Betty White. As I read many articles about these two greats, I came to see a pattern for success. One that my brain kept applying to pharmacy owners and pharmacy marketing. I know I am weird; I am always thinking about how to help pharmacy owners!

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