Outdoor advertising

Discover Pinterest’s best ideas and inspiration for Outdoor advertising. Get inspired and try out new things.
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a billboard with a bottle of sprite on it in the middle of a city

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

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a large advertisement on the side of a building with people walking by and cars parked in front of it

According to psychologists, each color used in an advertisement tends to stir certain emotions in customers. For example, red attracts people’s attention and usually creates a sense of power, while blue makes things seem trustworthy and is often associated with courage. To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive.

1k
a car is parked in front of a billboard

Driving through the streets and being impacted by images from a billboard is common. But for drivers who are close to the Rodrigo de Freitas Lagoon, in Rio de Janeiro, Brazil, this experience was quite different in the beginning of this month (Dec. 10th-13th ). That's because the zero-alcohol version of Brazil's best-selling premium beer Heineken 0.0 featured the “Outdoor Bar”: an unprecedented bar-shaped billboard. The activation explored new moments of consumption of Heineken 0.0…

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