Lego store design

LEGO UK was looking to build a strong & extraordinary consumer brand experience with 'creative-free-build' at its heart.Our focus was to bring the LEGO Masterbrand to life by exciting and engaging the imaginations of LEGO builders of all ages through an…

But they're also in the business of selling LEGO. Conventional thinking suggests there is therefore a compromise to make when it comes to designing the store layout. We disagree. We think play and profit go together. By clearing away a quarter of the merchandise on the shop floor at the Bullring in Birmingham, UK, we were able to create a space where children could simply do their thing.

Wara Hospital’s Pediatric Dental Clinic was designed with the patients’ comfort as a priority. To reduce the children’s fear of visiting the dentist, the clinic was designed to mimic a LEGO store.

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Dubai International (DXB) has just become home to a retail experience as Lagardère Travel Retail, in collaboration with LEGO Travel Retail, opened the world's largest LEGO airport store at Concourse B Gates in Terminal 3. This 190 square metre space is an immersive journey into the world of LEGO, designed to ignite creativity and engagement. #LEGO #DubaiInternationalRetail #TravelRetail #BrandActivation

New York City just got a little bit more colorful and playful: LEGO opened it’s first retail store in NYC and I can not wait to take our little Ella there. It’s open for business alread…

Today at 1:30 pm the first Holiday LEGO Pop-Up Store opened in Manchester, Connecticut! Starting today the LEGO Group will be testing a new shopping experience for our consumers by bringing temporary LEGO Brand stores to additional markets. While this initiative is being tested in just six US mar...

LEGOLAND has relied on OPTO's displays for various store formats and retail locations across the globe because they are durable, flexible, and offer a wide aesthetic range to support the company's distinct brands. The LEGOLAND Resort in Goshen, NY is a prime example of how OPTO's modular displays are used to achieve very different designs for the various LEGO "lands" at the park, allowing each to deliver its own unique story and experience.