Guess campaigns

My teen heartthrob! Go Team Dylan! [ Luke Perry photographed by Annie Leibovitz ]

Back then, models weren't just pretty clothes hangers — they warranted cult-status obsession.

Channeling the 1960s, the fall campaign from Guess enlists the free-spirited style of Ellen von Unwerth for a fun set of black and white images. Starring

If you’ve been following me for a while, you know that the Your Marketing BFF brand style closely aligns to my all-time favorite brand GUESS… Great attention to detail, a European passion, a target customer that is confident, chic, fun and outgoing, and a look that is classic, yet stylish and modern in every sense....

This fall, the GUESS advertising campaign evokes the freedom of a road trip into the desert. Guided by Paul Marciano, Creative Director for Guess?, Inc., and shot by Raphael Mazzucco in Joshua Tree, California, the campaign features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion. Inspired by vintage Americana […]

We will always be proud of the first winner of our VIVA GLAM Model Search, Anna Katharina whose modeling career we jump-started while she was still in school. This year, we are even more proud of her as she landed her dream modeling job working for the iconic brand Guess on a jeans campaign. Seeing […]

Convertida en una musa retro', la artista será la protagonista de la firma Guess siguiendo los pasos de Gigi Hadid o Hailey Baldwin

The early '90s ad campaign that made Anna Nicole a household name.

She is the woman who created Pamela Anderson's iconic bombshell image - and helped turn her into a phenomenon.

Jennifer Lopez, 48, gets up close and personal with young male models in new Guess advertisements.