Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."
Huntington, a financial institution that’s always looking out for their customers, needed some fresh thinking to reinvigorate their brand. When their new leadership team approached us, they’d decided to shift away from their illustration-centric design system in favor of a more sophisticated one. Together, we created a fresh and engaging brand identity Huntington was eager to embrace and share with the world.