It’s no longer enough to personalize beauty products with a shopper's name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. But many of these custom processes involve in-depth and time-consuming questionnaires, something many customers might bristle at in our fast-paced world. What's more, the highly detailed and unique manufacturing processes required to create each product do not lend themselves to…
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