When developing a brand, we like to start with brand attributes. Before diving into colors and typefaces we work to understand who the brand is speaking to and how we want it to feel. For @brookemtinteriors we wanted to build a brand that matches Brooke’s focus on quality and luxury. After exploring the feelings her designs evoke — we researched how we would want to visually represent the brand. Credits: @sezane + @northandfinch + unknown + @reformette + @juniperfolkdesigns + @davidmondedeu
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