Candy branding

The packaging design for Blobs, a low-sugar gummy candy, encapsulates the brand’s lighthearted and relatable essence. The logo, boldly splashed across the front of the bag, embodies the playful spirit Blobs represents. The choice of the Softie typography font not only adds a touch of whimsy but also signifies the brand’s mission to break free […]

Packaging, Graphic Design, Branding, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Goodies ◈AdorablePackaging ◈PrettyPackaging ◈CharmingDesigns ◈LovelyWrapping ◈CuteBoxes

Gigantic “sorta sweet” chocolate bars are reminiscent of my childhood favorites, but without all the junk.

The Candy Box Candies packaging design Lettering and art direction Illustrations Lucia Calfapietra

Branding, Typography, Packaging

Print candy packaging design, found on Behance.

Sweedies are good-for-you edible gummies made for snacking and launching soon in California. The brand’s packaging, designed by Studio Linear, combines GenZ aesthetics with psychedelic-inspired design. The result is a modern packaging system with a foundation of nostalgic design. Swapping where the gradient is found within the outer and inner packaging design creates a mischievous […]

Introducing Goodies, fragrances that smell delicious and are looking to convey and a fun, bold and positive brand message via our identity. All of our perfumes smell like something delicious that you could eat, whether it’s the tart freshness of lemon candies, the sweet allure of berries, or the comforting warmth of vanilla, our fragrances are designed to make you smile and smell delicious at the same time. #brandbriefgoodies #brandbrief #realclient #brandidentity #graphicdesignchallenge…