Business values

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a poster with the words, our value value which we are and what we stand for as a company

Core values may be my very favorite part of the branding process! They're the canvas for all the brand painting you'll do. But how do you pull them together, and what do they look like? Taking a page from Einstein's "If you can't explain it simply, you don't understand it well enough" quote, mine are easy-peasy, and I'd love to teach you five steps to write your own.

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a pyramid with the words pyramid of strategy on it

The notion of a #strategy pyramid prioritizes the core values of a #company, followed by #vision, mission, strategic objectives and its actions & KPIs. 📊📈 #businessmindset #strategicplanning #business #strategy #marketing #businessstrategy #success #growth

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the book cover for 30 examples of powerful value propositions, with an image of a rocket

Knowing how to create a compelling value proposition is challenging. Often, people quickly come up with a slogan or tagline rather than creating a simple, understandable value proposition that immediately gets traction with a potential

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an info sheet with the words how to bring your vision and value alive

What actually works when it comes to establishing, creating, communicating and embedding a company's vision and values into everyday practice? #infographic #vision #values #business #smallbusiness #purpose #strategy

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an info sheet with the words tone of voice on it

Do you have tone? 🫣 Your brand’s ‘tone of voice’ reflects it’s personality — it’s how your business communicates with the world. It’s how your business makes its customers and clients FEEL. ✨ To nail tone of voice, we suggest thinking about your brand’s core values as well as unique identity and even its quirky features. 😆 Are you cheeky and fun, or sleek and polished? Keep your tone consistent everywhere, from Instagram posts to customer emails. A clever and on point tone of voice makes…

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the vision and mission framework for an organization's business plan, which includes two key areas

Usually, my clients have established their vision and mission before engaging with us. However, we work with them to craft a more compelling message while keeping the essentials intact. Vision and mission are the cornerstones of every successful business. A clear vision inspires direction and long-term goals, while a strong mission drives daily actions and purpose. Together, they align teams, build trust, and communicate values that resonate with customers, shaping their loyalty and perce...

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three posters on the wall in an office building with people walking down one side and another behind them

Have you been tasked with refreshing your company’s values? Do you know where to start? Today I have a guest post for you by Sam Boniface, Internal Communications Manager for NHBC. An ex-journalist, she made the move to the comms world 10 years ago and has since worked in both agency and in-house roles, more recently […]

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Brand purpose, vision, mission, and values explained.

The four perhaps most important areas for every business owner to understand are your brand purpose, vision, mission, and values as they form the foundation of not only your branding but your business overall. In my blog post, you can find out what these mean more in detail and how exactly are they different from one another.

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four different colored squares with the words our vision

Professional corporate profile template ideal for presenting company mission, vision, and values. Features a clean, modern layout with focus on strategic direction and core objectives. Download a free preview or high-quality Adobe Illustrator (ai), EPS, PDF vectors and high-res JPEG and PNG images.

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a list of words that are in the same language as each word, which has different meanings

List of Values: Here's a quick list of some of the most important and common core values. Click here to jump to the complete list of values (275+!) Additionally in this post you'll learn about core beliefs, their relationship to core values, and how to use the two to improve your self worth, view of […]

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