So you’ve heard the word “Branding” used in about a thousand different contexts and in reference to different things and right about now you’re probably thinking that you just don’t get it. Here's a definitive list of 16 branding terms and how they relate to your passion driven, creative biz.&n
Your brand has a role to play and is a business tool. It’s not just what distinguishes your business visually. It’s every word, action, story, methodology that becomes associated with your business. So when factoring in your big brand picture—aka your entire brand experience—is it clearly communicating all that it should? The only way to know for sure is to start reflecting on these key questions and understanding how they fit into your brand experience.
Start with a simple brand guideline template or cheat sheet -- While you should have a more comprehensive brand guideline, it’s a lot for people to sift through every time they have a question. That’s where a simple cheat sheet will do the trick. The brand guidelines template above outlines some of the most important facets of your visual brand. This condensed version of the brand guidelines is easy to pin up in your workspace.
Looking for just the right color palette to express your brand? Click through for five designer-approved (free!) tools that will inspire you to choose the best brand colors for your business. #branding #personalbrand #colorpalette #visualmarketing via @BigBrandSystem