Brand research

This artice shows the 6 step process used when guiding clients through a brand strategy & identity design process. 1. Call with the potential client to define the business problems and goals. 2. Research history & define new Brand Strategy 3. Conceptualise & sketch the brand’s identity including the logo, fonts and colours. 4. Revise until a shortlist of concepts is selected. Present shortlisted work to the client. 5. Deliver files, style guide, provide support for building their

Nike - Brand Identity Prism

Building a cohesive brand isn’t just about the logo—it’s about every element working together to tell your story. 🎨✨ I’m excited to share this sneak peek of my latest Brand Guideline Sheet, designed to streamline your branding process and ensure consistency across all platforms. From color palettes to typography, everything is laid out in an easy-to-follow format that keeps your brand identity clear, bold, and professional. 🧚🏽‍♀️ Whether you’re starting fresh or rebranding, my custom…

Zara - Brand Identity Prism

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…

Ferrari - Brand Identity Prism

Your logo, colors, and fonts are just the start. A strong brand identity is about connecting with your audience on a deeper level. Let's break down each element. Save this post and let’s build a brand identity that speaks to your audience! #BrandIdentity #BrandElements #BusinessBranding #VisualBranding

Fashion

Creativity, strategic thinking, and consistent effort can show how to build a brand on a small budget. Even the best brands started from scratch. - 2025

Unlock your brand's archetype potential. When correctly identified, brand archetypes reflect a brand's personalities and better align personality types with specific customer personas. Innocent: pure and optimistic, seeking simple, uncomplicated happiness. Sage: wise and knowledgeable, offering guidance and insight. Explorer: adventurous and curious, driven by the desire for discovery. Outlaw: rebellious and bold, challenging norms and conventions. Magician: visionary and transformativ...

FASHION KEY ITEMS SS21 — PECLERS PARIS - Téléchargez le document au format PDF ou consultez-le gratuitement en ligne

Pattern Design, Surface Design, Fashion Design, Adobe Photoshop

How to do brand strategy for designers. full of brand strategy tips. this brand strategy guide has brand design checklists and branding questionnaires that you need

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Calypso Brand Guidelines — Made by Circular — Adobe brand templates for designers and creatives

Consumer Profile Moodboard

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

The number one mistake UGC creators make when pitching is talking only about themselves. A cold outreach message should be focused on the brand and the pain points that the creative contractor can resolve. Before reaching out to a potential client and pitching them your services, you should spend at least half an hour conducting a brand audit or market analysis. Whilst this might sound like unpaid time, it’ll pay back dividends.

19 Minimalist Style Guides | Branding / Identity / Design