The type of text you have can make or break any design. These are need to know rules for applying text. From formal to personal all details matter, and with these rules you can put the final touches on your design.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
Typekit examples of ampersands. Wish there were more the ampersands because they always bring things together. Seriously, this is heaven sent! I also fumble through too many fonts before I find the perfect ampersand.
The hand lettering trend continues to thrive and I, for one, am enjoying every minute of it. I love to see how different lettering artists interpret similar themes, and one of my favorite subtrends is the use of irregular shapes.