Seed Catalogs: Emma V. White
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Emma V. White was one of three Minneapolis-based seedswomen at the end of the 19th Century. She called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced small catalogs with colorful covers aimed at woman customers. She was also president of the Woman's Auxiliary of the Minnesota State Horticultural Society in 1903. Andersen Horticultural Library has a small collection of Emma V. White catalogs.
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by Andersen Horticultural Library
On the 1913 front cover of Emma V. White's catalog, there is an overflowing basket of Giant Prize Pansies. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

On the 1913 front cover of Emma V. White's catalog, there is an overflowing basket of Giant Prize Pansies. White called herself the "North Star Seedswoman" and had her first mailing in

Beautiful pink and white roses decorate the front cover of Miss Emma V. White's 1916 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

Beautiful pink and white roses decorate the front cover of Miss Emma V.

The front cover of Emma V. White's 1914 catalog is adorned with a blooming irises. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

The front cover of Emma V. White's 1914 catalog is adorned with a blooming irises. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in She produced catalogs with colorful, hand painted covers aimed at woman customers.

An abundance of Dorothy Perkins roses climb across the top of a lattice on the front cover of Miss Emma V. White's 1912 catalog. Notably, her address has moved from the back cover to the front cover. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.
A casual arrangement of nasturtium in a simple glass is found on the front cover of Emma V. White's 1917 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.
More nasturtium peek out from the side of the back cover of Emma V. White's 1917 catalog. No signature is to be found on this back cover, so the artist remains a mystery... Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

Nasturtium peek out from the side of the back cover of Emma V. Emma called herself the "North Star Seedswoman" and had her first mailing in She produced catalogues with colourful, hand painted covers aimed at female customers.

Oh my! The overflowing basket of pansies seen on the front cover seems to have fallen over on the back cover of Emma V. White's 1913 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.
This image contains the full view of both the front and back cover of Emma V. White's 1905 catalog. A shiny green vase holds casual arching carnations. Less noticeably, there is an address change listed, as she moved from 818 Nicollet Avenue to 3010 Aldrich Avenue South, still in Minneapolis. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

This image contains the full view of both the front and back cover of Emma V. A shiny green vase holds casual arching carnations.

Many colorful sweet peas are intertwined on the front cover of Miss Emma V. White's 1907 catalog. This is her first catalog in a larger format. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

Many colorful sweet peas are intertwined on the front cover of Miss Emma V…

There's quite a pink feeling on the back cover of Miss Emma V. White's 1904 catalog which is covered with ruffled California Giant Petunias. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced small catalogs titled "Choice Flower Seeds" with colorful, hand painted covers aimed at woman customers.
The design has been flipped on Emma V. White's 1915 catalog. The text has been moved to the back cover. The front cover hosts only an image of a rugged bouquet of Clematis Henryi and English Hawthorn. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.
Red and purple sweet peas are found on the back cover of Emma V. White's 1907 catalog. In addition, the very first artist signature is found, uncovering the artist, G. Tyndale. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

Red and purple sweet peas are found on the back cover of Emma V. White's 1907 catalog. In addition, the very first artist signature is found, uncovering the artist, G. Tyndale. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.

Many Royal Challenge Pansies cover the front cover of Emma V. White's 1906 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced small catalogs titled "Choice Flower Seeds" with colorful, hand painted covers aimed at woman customers.
How cute! A framed inset of a little girl holding a bouquet of colorful flowers is next to some California Giant Cosmos on the front cover of Emma V. White's 1903 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced small catalogs titled "Choice Flower Seeds" with colorful, hand painted covers aimed at woman customers.

How cute! A framed inset of a little girl holding a bouquet of colorful flowers is next to some California Giant Cosmos on the front cover of Emma V. White's 1903 catalog. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced small catalogs titled "Choice Flower Seeds" with colorful, hand painted covers aimed at woman customers.

Aha! The text is found on the back cover of Emma V. White's 1915 catalog. It is joined by a branch of Clematis Henryl and English Hawthorn. Emma V. White called herself the "North Star Seedswoman" and had her first mailing in 1896. She produced catalogs with colorful, hand painted covers aimed at woman customers.
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