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Most companies communicate strategy as a set of aspirations and platitudes. But aspirations aren’t strategy, and that mode of communication leaves employees in the dark. Strategy is a set of hard-to-reverse choices and explaining what these choices are and why they were made is what strategy communication should be.
Recently, I got a demo of DAIVID, an emotional AI platform from a London-based company that aims to redefine the ad testing process. I got the demo from Ian Forrester, the company’s Founder and CEO, who has worked in the industry for over two decades, leading the research teams at Sony Pictures, Unruly, and Whalar.