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This could be something like what Charlotte looks like after half turning, pale as the life drains away, and darkening from the eyes but not completely, and bleeding. She obviously learns to control her looks as she gets back to school, but yeah.
I absolutely love this simple but super creepy clown look for halloween! You could recreate this with Mac Night Moth on the lips and great black eyeliner. Add some over the top lashes and the look would be glam as well as scary!