This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
An advertisement for waterproof bandaids. Simple ad that gets the point across immediately. We know that it is strong waterproof because the tear has gone out of its way to go around the bandaid almost like a magnet repelling it