More ideas from Filip
easy way to stop smoking by Mike Zvegintcev, via Behance

This is the grossest picture about stopping smoking I've ever seen. I quit 7 months ago with chantex after smoking for 40 years. It works.

De-normalising cigarettes and emphasising their Unattractiveness. The underlying assumption here is that women "care" about how they look and that this is a sufficient motivator to quit smoking.

Motivation - Anti smoking poster, using a cigarette butt necklace to show the way people look at someone who smokes, attempting to creating a psychological impact on the smoker and trying to make them quit.