The product packaging refers to American dixie culture: the label shows a picture of a smiling redneck holding a banjo in his arms. The typeface that describes the beer has been hand-drawn and intends to imitate a handmade look “dirty”.
Chapter People are more likely to buy an object if thy can test it for themselves first. Many companies distribute free "trial size" versions of their products to convince consumers to purchase the product. The picture show trial size versions of wines.