Totoro is the mascot for Studio Ghibli, which was founded by Hayao Miyazaki. He was featured in one of Miyazaki's films, My neighbor Totoro, which was a huge hit. His main audience is towards anyone who enjoys Miyazaki's films.
My Neighbor Totoro -- This one was three nights ago. It was a lot more childish than my siblings bargained for (and a lot less Tororo than I expected), but it was so worth the squealing at all the cute my sister and I did.