IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
BON VOI AGE Find your ideal city break Expedia.co.uk Advertising Agency: Ogilvy & Mather, London, UK Executive Creative Director: Gerry Human Copywriters / Art Directors: Jon Morgan, Mike Watson Business Director: Stephen Hillcoat Retoucher: Trevor Qizilbash Designer: Mark Osborne Published: January 2013