Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

larameeee:    Braun SK4 record player, by Dieter Rams.  via: iainclaridge

larameeee: Braun SK4 record player, by Dieter Rams. via: iainclaridge

Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt.

Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt.

Radio (Braun) Dieter Rams

BRAUN Design

Radio (Braun) Dieter Rams

Braun TP1 Radio/ Dieter Rams/ 1959/ Apple has always found inspiration from the brilliant duo of Braun & Rams

Le bon design / Dieter Rams

Braun TP1 Radio/ Dieter Rams/ 1959/ Apple has always found inspiration from the brilliant duo of Braun & Rams

RT 20, Designed by Dieter Rams, 1961

RT 20, Designed by Dieter Rams, 1961

606 universal shelving system  by dieter rams  Rams’ ten principles of “good design”:      Is innovative, Makes a product useful, Is aesthetic, Makes a product understandable, Is unobtrusive, Is honest. Is long-lasting, Is thorough down to the last detail, Is environmentally friendly, Is as little design as possible

606 universal shelving system by dieter rams Rams’ ten principles of “good design”: Is innovative, Makes a product useful, Is aesthetic, Makes a product understandable, Is unobtrusive, Is honest. Is long-lasting, Is thorough down to the last detail, Is environmentally friendly, Is as little design as possible

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun's minimalist aesthetic and focus on function.

1960s Braun Products Hold the Secrets to Apple's Future

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun's minimalist aesthetic and focus on function.

Dieter Rams' "Ten principles for Good Design"

Dieter Rams' "Ten principles for Good Design"

Dieter Rams' 10 Principles For Good Design (by  Ramsundar Shandilya) #wantinspired

Dieter Rams' 10 Principles For Good Design

Dieter Rams' 10 Principles For Good Design (by Ramsundar Shandilya) #wantinspired

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