In branding using a person's name can help create rapport & trust with the customer. For example, Mildred & Co, is loaded with old world connotations & thus can come to represent experience, trust & community with a sense of familiarity.
Branding v.s. Brand Identity. Branding your business and designing your brand’s visual identity are two separate steps in your overall brand experience. Understanding how they differentiate while also how dependent they are upon one another in order to convey consistency and clarity behind a brand is crucial. | Julie Harris Design