Logo Although not a logo, per se, I like the design and how the neon yellow stands out - which is the goal, since it's a survival kit, and how the text is easy to read and know what is inside the package Just in Case 2012 Survival Kit
John John Crisps Packaging by Peter Schmidt Group. More vintage inspired design. The bold color graphic accent and numbers are the most interesting. The small illustration is not as effective in my opinion.