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This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy Trends. Online Marketing Services, Marketing Budget, Marketing Program, Affiliate Marketing, Marketing Articles, Email Marketing, Example Of Case Study, Customer Lifetime Value

Online Marketing Services

Marketing Budget

Marketing Program

Affiliate Marketing

Marketing Articles

Email Marketing

Example Of Case Study

Customer Lifetime Value

This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture. The post Diversity In Advertising appeared first on e-Strategy Trends. Types Of Disability, The Company You Keep, Advertising Industry, Racial Equality, Target Audience, Diversity, Infographics

Types Of Disability

The Company You Keep

Advertising Industry

Racial Equality

Target Audience

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture. The post Diversity In Advertising appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy Trends. Social Networks, Social Media, Code Of Conduct, Social Channel, Civilization, Environment, Coding

Social Networks

Code Of Conduct

Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy Trends. Out Of Home Advertising, Desktop Environment, Email Programs, Email Subject Lines, Factors

Out Of Home Advertising

Desktop Environment

Email Subject Lines

Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. The post Top Podcast Channels, 2019 vs 2020 appeared first on e-Strategy Trends. Podcast Advertising, The Marketing, How The Mighty Fall, Digital News, Awareness Campaign, Do You Work, Music Tv

Podcast Advertising

How The Mighty Fall

Awareness Campaign

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. The post Top Podcast Channels, 2019 vs 2020 appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Relevance trumps newness when persuading US consumers to purchase something from a marketing email. The post Email Content That Prompts Purchases appeared first on e-Strategy Trends. Email Providers, Email Marketing Services, Email Marketing Strategy, Marketing Automation, Cold Email, Marketing Channel, Ways Of Learning, Marketing Professional

Email Providers

Email Marketing Services

Email Marketing Strategy

Marketing Automation

Marketing Channel

Ways Of Learning

Marketing Professional

Relevance trumps newness when persuading US consumers to purchase something from a marketing email. The post Email Content That Prompts Purchases appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Marketing Tactics

Marketing Tools

Online Marketing

Social Media Marketing

Digital Marketing

Sixteen sets of brand awareness statistics from 2012 to present. The post Brand Awareness Statistics, 2012-Present appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy Trends. Basic Needs, Data Show, Debt Payoff, Retirement Planning, Essentials, Meet

Retirement Planning

70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos. The post Instagram Post Engagement Rates appeared first on e-Strategy Trends. Instagram Story, Instagram Posts, Social Media Channels, Muay Thai, Social Platform, Mma

Instagram Story

Instagram Posts

Social Media Channels

Social Platform

Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos. The post Instagram Post Engagement Rates appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
The post B2B Digital Marketing Budgets To Increase In 2021 appeared first on e-Strategy Trends. Event Marketing, Mobile Marketing, Social Marketing, Budgeting, Channel

Event Marketing

Mobile Marketing

Social Marketing

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. The post B2B Digital Marketing Budgets To Increase In 2021 appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising.
The post Trust In Facial Recognition AdTech appeared first on e-Strategy Trends. Pew Research Center, Minority Report, Facial Recognition, Bar Chart, Tech Companies, Trust, Advertising

Pew Research Center

Minority Report

Facial Recognition

56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising. The post Trust In Facial Recognition AdTech appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? The post Latinx Technographics appeared first on e-Strategy Trends. Feeling Ignored, Hard Pressed, Smart Tv, Feels, Trends

Feeling Ignored

Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? The post Latinx Technographics appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

NewsGuard has compiled Top 10 lists highlighting some of the most influential U.S.-based peddlers of online misinformation identified by NewsGuard’s analysts this year.
The post Top Disinformationists & Most Trusted News Sites of 2020 appeared first on e-Strategy Trends. Left Wing, Right Wing, Swing State, Public Service Announcement, Unsung Hero, School Events, Social Media Engagement, News Sites

Public Service Announcement

Social Media Engagement

NewsGuard has compiled Top 10 lists highlighting some of the most influential U.S.-based peddlers of online misinformation identified by NewsGuard’s analysts this year. The post Top Disinformationists & Most Trusted News Sites of 2020 appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status. The post Coronavirus’ Effect On Mental Health appeared first on e-Strategy Trends. Research Companies, Mental Health Issues, Feeling Stressed, Work Life Balance, Fitness Nutrition, Workplace, Depression

Research Companies

Mental Health Issues

Feeling Stressed

Work Life Balance

Fitness Nutrition

Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status. The post Coronavirus’ Effect On Mental Health appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like. The post Commercial Real Estate Adjustment For Marketing Agencies appeared first on e-Strategy Trends. Digital Marketing Strategy, Commercial Real Estate, Terms Of Service, Office Plan

Digital Marketing Strategy

Commercial Real Estate

Terms Of Service

Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like. The post Commercial Real Estate Adjustment For Marketing Agencies appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. The post 30% Of Workforces Are Now Fully Remote appeared first on e-Strategy Trends. Knowledge Worker, Workforce Management, Us Companies, National Association, Human Resources, Economics, Remote

Knowledge Worker

Workforce Management

National Association

Human Resources

69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. The post 30% Of Workforces Are Now Fully Remote appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The post Video Streaming Market Share by Service appeared first on e-Strategy Trends. Disney Account, Top Videos, News Channels, Prime Video, Apple Tv

The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The post Video Streaming Market Share by Service appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million. The post US Online Gamers To Reach 183 Million By 2024 appeared first on e-Strategy Trends. Mobile Video, Online Games, Chart, Statistics, Digital, Number

eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million. The post US Online Gamers To Reach 183 Million By 2024 appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Email response rates increased quite significantly during the first weeks of the pandemic. The post COVID-19 Email Response Rates appeared first on e-Strategy Trends. No Response, Beauty Trends

Email response rates increased quite significantly during the first weeks of the pandemic. The post COVID-19 Email Response Rates appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media. The post Demographics Of Screen Time appeared first on e-Strategy Trends. Parent Survey, Consumer Survey, Young Parents, Digital Detox, Marketing Techniques, Education College, Social Media Site

Consumer Survey

Marketing Techniques

Education College

Social Media Site

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media. The post Demographics Of Screen Time appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Three infographics about Pinterest back when it was the new hotness on the social media block. The post Vintage Pinterest appeared first on e-Strategy Trends. Marketing Digital, Content Marketing, Marketing Strategies, Business Intelligence, Le Social

Marketing Digital

Content Marketing

Marketing Strategies

Business Intelligence

Three infographics about Pinterest back when it was the new hotness on the social media block. The post Vintage Pinterest appeared first on e-Strategy Trends.

David Erickson

Marketing Communications

Business Marketing

Household Income

Priorities List

Something To Do

Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity. The post US Boycotters By Household Income appeared first on e-Strategy Trends.

David Erickson

Marketing Communications