Cheese-Rolling Competition, Coopers-Hill, Gloucestershire, 1967 (Photographer: Brian Shuel). The sport of cheese-rolling takes place on Spring Bank Holiday and attracts hundreds of competitors every year. The aim is to chase a large round Gloucester cheese which is rolled down Cooper’s Hill. This often results in the competitors themselves rolling down the hill, in a mud-slide. Although the cheese is rarely caught, the first to reach the bottom wins this highly coveted prize.
