Seriously Grand Optical? You take the well designed multi market retail interior (ivory serenity and order; not bad at all), then get your buddy the printer (pretty sure his name is Honza) to add his home made posters and promo dress in store, then work his magic on the windows. FYI a fantastic interior + terrible retail comms = terrible retail overall. TRY AGAIN
Sure on the inside it's a regular tabacco/ magazine shop, but from the street, it's all about dolls and drug paraphanelia. The classic Bait & Switch tactic to get little girls to buy their first jumbo bong. It's an evil plot.