In Ogilvy brought on artist Nithin Rao Kumblekar to create detailed chalk drawings for the My world. My way. ad campaign for Indian clothing brand Allen Solly. Photographer Abhitab Kame placed the models on top of the art and shot these photos from above.
I like how drawing and photography was used at the same time. Although this was tried a lot of times, the fact that both types (photography and pencil drawing) can be used helps widen the possibilities for a design.