Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
this logo is extremely minimalist but gets the point across very well. The I in time is transformed into the shape of an analog clock. because the logo is a simple black of white, it gives the onlooker a very simple futuristic feel.