Multi Channel Attribution (O2S, AMS, ADC)

Online to screen Across multiple channels Across Digital Channels
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Multi-Channel Attribution Online to Store

Multi-Channel Attribution: Definitions, Models and a Reality Check

Controlled experiments help answer otherwise unanswerable marketing questions. Via a catalog and email marketing example learn exactly how.

Measuring Incrementality: Controlled Experiments to the Rescue!

If you are publisher of content online, either as a newspaper, magazine or just a brand publishing a blog, you are likely to look at two measurements above any other. Those are absolute unique visitors and most popular content based on unique page views.

Debunking The Unique Visitor: Finding Your Real Readers