Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.