New Packaging for Living Earth by Marx Design - BP&O
Packaging and illustration by Marx design for Living Earth, a New Zealand-based brand of organic compost. Review by Richard Baird
The New Generation of Healthy Food & Beverages
"Healthy food and beverages are no longer a synonym of boredom and dullness." Since nutritional information became important and popular concern about it grew dramatically, many food brands have foreseen this as an opportunity to build their identity. Nowadays, more and more packages show information on their main panel about caloric values, or other important product features, such as quantity of calcium they provide. Consequently, brands created a new way to talk to consumers. In…
Blog | Hughes BrandMix
An evolving collection of package design and branding case sudies, comprising recent Hughes BrandMix work and news from around the consumer packaged goods industry.
Concept: EasyFood Packaging
Designed by Adrienn Nagy, EasyFood is a fictitious brand with a colorful and minimal look. Based on the "easy" packaging for its mid-range priced products in a simple, clean, but eye-catching way. The results were a real graphic disco treat.
Design Agency: BRANDEXPERT Project Type: Produced Client: Yablokov Location: Russia Packaging contents: Dried apple chips Packaging Materials: laminated polyethylene membrane with high barrier properties (structured in 2 or 3 layers) Branding agency “Island of Freedom” restyled the logo and packaging design of natural and organic snacks "Yablokov". "Yablokov" is a tasty fruit snack for those who care about their health, fit and proper nutrition throughout the day. Crunchy apple rings and…
Agency: 2Pi Group Designer: Marta Sobon Project Type: Produced, Commercial Work Client: Limito Location: Grudziadz, Poland Packaging Material: Paper Concept and design were the answer for customer's need to promote their new salmon product - 100% salmon slices with no artfificial additives or preservatives, farmed in certified bio culture in Norway. Using natural materials and providing packaging organic look made the product clearly outstanding among the other salmon products on polish…