was an advertising slogan for Apple Computer, Inc. in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM's motto "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the iMac G4 in 2002.
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